CASE STUDY 2: Portfolio f Strategy for a global paper company
Client:
Highly decentralized global paper company playing in 3 categories (toilet paper, kitchen towels, and paper handkerchiefs).
Challenge:
The client decides to move into a centralized approach to drive profitable growth. They were in need of optimizing their portfolio (3 categories / multiple brands) as there was no consistency among their countries’ portfolios and they had more brands that could support.
Work done:
Defining the global portfolio strategy for all their brands:
- Defining the geographies, categories, and brands the company should focus on.
- Country by country recommendation to optimize the portfolio and investment.
Results:
For the first time the client had a global definition of priorities to focus their investment in the most profitable opportunities.