Brand Architecture Case Studies

Client:
Global chocolate leader

Challenge:
The client had successfully expanded into many sub-brands, each one of them working independently. An orchestrated approach was needed to better build synergies and maximize resources.

Work done:
The Brand Architecture was defined following a systematic approach. The client realized that the brand had the strength to play in new needstates. This would allow the brand to drive growth, to stay relevant by addressing growing trends, and to have positive halo effect in the overall brand.

Results:
The brand architecture became the compass for all key strategic decisions including the innovation pipeline, package re-design, and investment allocation. The brand optimized the available resources.