{"id":546,"date":"2019-05-18T20:27:04","date_gmt":"2019-05-18T20:27:04","guid":{"rendered":"http:\/\/brandsandbeyond.nl\/?page_id=546"},"modified":"2019-05-20T11:12:54","modified_gmt":"2019-05-20T11:12:54","slug":"brand-architecture-case-studies","status":"publish","type":"page","link":"http:\/\/brandsandbeyond.nl\/?page_id=546","title":{"rendered":"Brand Architecture Case Studies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"546\" class=\"elementor elementor-546\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-112c8f6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"112c8f6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10ac8570\" data-id=\"10ac8570\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602031ce elementor-widget elementor-widget-heading\" data-id=\"602031ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">CASE STUDY 1:<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><br> <\/font><\/font><br><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"> Architecture for a global chocolate leader<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><\/font><\/font><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15b4e30f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15b4e30f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c9981c2\" data-id=\"7c9981c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76e98b17 elementor-widget elementor-widget-image\" data-id=\"76e98b17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"451\" height=\"369\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Purposeful-Positioning-Case-Study-Global-Chocolate-Small.jpg\" class=\"attachment-large size-large wp-image-441\" alt=\"\" srcset=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Purposeful-Positioning-Case-Study-Global-Chocolate-Small.jpg 451w, http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Purposeful-Positioning-Case-Study-Global-Chocolate-Small-300x245.jpg 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45446a95\" data-id=\"45446a95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7746e076 elementor-widget elementor-widget-text-editor\" data-id=\"7746e076\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Client:<\/span><\/span><\/b><\/span> <br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> Global chocolate leader<\/span><\/span><\/p><p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Challenge:<\/span><\/span><\/b> <\/span><br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> The client had successfully expanded into many sub-brands, each one of them working independently. <\/span><span style=\"vertical-align: inherit;\">An orchestrated approach was needed to better build synergies and maximize resources.<\/span><\/span><\/p><p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Work done:<\/span><\/span><br \/><\/b><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> The Brand Architecture was defined following a systematic approach. <\/span><span style=\"vertical-align: inherit;\">The client realized that the brand had the strength to play in new needstates. <\/span><span style=\"vertical-align: inherit;\">This would allow the brand to drive growth, to stay relevant by addressing growing trends, and to have positive halo effect in the overall brand.<\/span><\/span><\/p><p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Results:<\/span><\/span><\/b> <\/span><br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> The brand architecture became the compass for all key strategic decisions including the innovation pipeline, package re-design, and investment allocation. <\/span><span style=\"vertical-align: inherit;\">The brand optimized the available resources.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7432cb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7432cb06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31eddb4c\" data-id=\"31eddb4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20e93686 elementor-widget elementor-widget-text-editor\" data-id=\"20e93686\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"http:\/\/brandsandbeyond.nl\/?page_id=423\"><span style=\"color: #33cccc;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&lt;&lt; <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Back<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY 1: Architecture for a global chocolate leader Client: Global chocolate leader Challenge: The client had successfully expanded into many sub-brands, each one of them working independently. An orchestrated approach was needed to better build synergies and maximize resources.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=546"}],"version-history":[{"count":6,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/546\/revisions"}],"predecessor-version":[{"id":714,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/546\/revisions\/714"}],"wp:attachment":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}