{"id":556,"date":"2019-05-18T20:34:32","date_gmt":"2019-05-18T20:34:32","guid":{"rendered":"http:\/\/brandsandbeyond.nl\/?page_id=556"},"modified":"2019-05-20T11:13:42","modified_gmt":"2019-05-20T11:13:42","slug":"brand-architecture-case-studies-2","status":"publish","type":"page","link":"http:\/\/brandsandbeyond.nl\/?page_id=556","title":{"rendered":"Brand Architecture Case Studies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"556\" class=\"elementor elementor-556\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab7aa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab7aa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e4fa0c1\" data-id=\"1e4fa0c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c108b1 elementor-widget elementor-widget-heading\" data-id=\"57c108b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">CASE STUDY 2:<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><br> <\/font><\/font><br><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"> Architecture for an iconic brand<\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><\/font><\/font><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6d5930 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6d5930\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57120f59\" data-id=\"57120f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a35bfc3 elementor-widget elementor-widget-image\" data-id=\"3a35bfc3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"368\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture-Case-Study-Iconic-Brand-Small.jpg\" class=\"attachment-large size-large wp-image-445\" alt=\"\" srcset=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture-Case-Study-Iconic-Brand-Small.jpg 450w, http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture-Case-Study-Iconic-Brand-Small-300x245.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-476533d0\" data-id=\"476533d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f5b120 elementor-widget elementor-widget-text-editor\" data-id=\"11f5b120\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Client:<\/span><\/span><\/span><\/span><\/b> <\/span><br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> Global spread brand<\/span><\/span><\/span><\/span><\/p><p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Challenge:<\/span><\/span><\/span><\/span><\/b> <\/span><br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> The client had loved a product by consumers and it had remained unchanged since its origins. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The client saw the opportunity to expand into new categories. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Key question was: to which categories to stretch to and how to ensure that the full portfolio built one story.<\/span><\/span><\/span><\/span><\/p><p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Work done:<\/span><\/span><\/span><\/span><br \/><\/b><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> Through the Brand Architecture we identified how the brand could deliver its strong assets in new categories and how to prioritize the introduction of innovations. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It was critical to identify how to expand the brand in a way that it lived up to the expectations of consumers.<\/span><\/span><\/span><\/span><\/p><p><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Results:<\/span><\/span><\/span><\/span><\/b> <\/span><br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> The brand architecture became the compass to define the innovation pipeline to enter into new categories as well as the right order of expansion (how to stretch the brand).<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f48b605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f48b605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5adccda5\" data-id=\"5adccda5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38152735 elementor-widget elementor-widget-text-editor\" data-id=\"38152735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"http:\/\/brandsandbeyond.nl\/?page_id=423\"><span style=\"color: #33cccc;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&lt;&lt; <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Back<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY 2: Architecture for an iconic brand Client: Global spread brand Challenge: The client had loved a product by consumers and it had remained unchanged since its origins. The client saw the opportunity to expand into new categories. Key<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-556","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=556"}],"version-history":[{"count":6,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/556\/revisions"}],"predecessor-version":[{"id":715,"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/556\/revisions\/715"}],"wp:attachment":[{"href":"http:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}