{"id":90,"date":"2019-05-14T11:10:23","date_gmt":"2019-05-14T11:10:23","guid":{"rendered":"http:\/\/brandsandbeyond.nl\/?page_id=90"},"modified":"2019-05-27T08:24:35","modified_gmt":"2019-05-27T08:24:35","slug":"growth-strategy","status":"publish","type":"page","link":"https:\/\/brandsandbeyond.nl\/?page_id=90","title":{"rendered":"Growth Strategy"},"content":{"rendered":"<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-291 aligncenter\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Strategy-Rectangle-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Strategy-Rectangle-300x199.jpg 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Strategy-Rectangle.jpg 587w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3><span style=\"color: #33cccc;\"><b>WHAT is a Growth Strategy?<\/b><\/span><\/h3>\n<p>The summary of objectives and strategic choices to grow your business.<\/p>\n<p>Brands and Beyond can help you define your growth strategy at three levels :<\/p>\n<ul>\n<li><b>Portfolio <\/b><b>Strategy <\/b>&#8211;\u00a0 the strategy to grow a set of brands that expand across several categories<\/li>\n<li><b>Category Strategy<\/b> &#8211; the strategy to grow your company business in one category by \u201cplaying\u201d with one or more brands<\/li>\n<li><b>Brand Strategy<\/b> &#8211; the strategy to grow one brand across one or more categories<\/li>\n<\/ul>\n<h3><span style=\"color: #33cccc;\"><b>WHY having a Growth Strategy?<\/b><\/span><\/h3>\n<ul>\n<li><b>Guides<\/b> \u2013 all activities should be in line with the objectives<\/li>\n<li><b>Maximizes potential<\/b>\u2013 helps you define how to grow all brands in an orchestrated way<\/li>\n<li><b>Optimizes <\/b><b>resources <\/b>&#8211; investments should go to the strategic priorities<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #33cccc;\">HOW to develop a Growth Strategy?<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-795 aligncenter\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Process-BIG-300x75.png\" alt=\"\" width=\"656\" height=\"164\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Process-BIG-300x75.png 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Process-BIG-768x192.png 768w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Process-BIG-1024x256.png 1024w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Process-BIG.png 1877w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<h3><strong><span style=\"color: #33cccc;\">OUTPUT illustration<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-801 aligncenter\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Output-Illustration-300x79.png\" alt=\"\" width=\"702\" height=\"185\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Output-Illustration-300x79.png 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Output-Illustration-768x202.png 768w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Growth-Strategy-Output-Illustration-1024x269.png 1024w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><a href=\"http:\/\/brandsandbeyond.nl\/?page_id=67\"><strong><span style=\"color: #33cccc;\">&lt;&lt;<\/span><span style=\"color: #33cccc;\">Back<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT is a Growth Strategy? The summary of objectives and strategic choices to grow your business. Brands and Beyond can help you define your growth strategy at three levels : Portfolio Strategy &#8211;\u00a0 the strategy to grow a set of<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-90","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90"}],"version-history":[{"count":34,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/90\/revisions"}],"predecessor-version":[{"id":802,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/90\/revisions\/802"}],"wp:attachment":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}