{"id":94,"date":"2019-05-14T11:15:17","date_gmt":"2019-05-14T11:15:17","guid":{"rendered":"http:\/\/brandsandbeyond.nl\/?page_id=94"},"modified":"2019-05-28T11:59:05","modified_gmt":"2019-05-28T11:59:05","slug":"purposeful-positioning","status":"publish","type":"page","link":"https:\/\/brandsandbeyond.nl\/?page_id=94","title":{"rendered":"Purposeful Positioning"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-601 aligncenter\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/shutterstock_126750953-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/shutterstock_126750953-300x200.jpg 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/shutterstock_126750953-768x512.jpg 768w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/shutterstock_126750953-1024x683.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span style=\"color: #33cccc;\"><b>WHAT is a Purposeful Positioning?<\/b><\/span><\/h3>\n<p><b>How <\/b><b>your brand will make a positive impact <\/b>in consumers\u2019 lives and society.<\/p>\n<p>It must be <b>relevant<\/b> (touching a real tension in today\u2019s society), <b>differentiating,<\/b> <b>true to your brand<\/b>, and <b>future <\/b><b>proof<\/b>.<\/p>\n<h3><span style=\"color: #33cccc;\"><b>WHY having a Purposeful Positioning?<\/b><\/span><\/h3>\n<p><b>Consumer <\/b><b>expect companies to <\/b><b>contribute<\/b> to today\u2019s society.<\/p>\n<p>A strong Purposeful Position:<\/p>\n<ul>\n<li><b>Guides<\/b> \u2013 is the compass for company and brand decisions<\/li>\n<li><b>Fuels <\/b>\u2013 inspires great innovation, communication and consistency<\/li>\n<li><b>Engages <\/b>\u2013 gets stakeholders to positively interact with your brand<\/li>\n<li><b>Energizes <\/b>&#8211; creates a sense of pride &amp; commitment among employees<\/li>\n<li><b>Builds success <\/b>\u2013 purpose lead companies over-perform those that are not<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #33cccc;\">HOW to develop a Purposeful Positioning?<\/span><\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-789 aligncenter\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-Process-BIG-300x82.png\" alt=\"\" width=\"640\" height=\"175\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-Process-BIG-300x82.png 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-Process-BIG-768x210.png 768w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-Process-BIG-1024x280.png 1024w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-Process-BIG.png 1957w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"color: #33cccc;\"><strong>OUTPUT illustration<\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-814 aligncenter\" src=\"http:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-OUTPUT-V2-300x98.png\" alt=\"\" width=\"716\" height=\"234\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-OUTPUT-V2-300x98.png 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-OUTPUT-V2-768x251.png 768w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/HOW-Purposeful-Positioning-OUTPUT-V2-1024x335.png 1024w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/p>\n<p><a href=\"http:\/\/brandsandbeyond.nl\/?page_id=67\"><span style=\"color: #33cccc;\"><strong><span style=\"color: #33cccc;\">&lt;&lt;<\/span><\/strong><strong><span style=\"color: #33cccc;\">Back<\/span><\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT is a Purposeful Positioning? How your brand will make a positive impact in consumers\u2019 lives and society. It must be relevant (touching a real tension in today\u2019s society), differentiating, true to your brand, and future proof. WHY having a<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-94","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":50,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/94\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/94\/revisions\/827"}],"wp:attachment":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}