{"id":97,"date":"2019-05-14T11:16:08","date_gmt":"2019-05-14T11:16:08","guid":{"rendered":"http:\/\/brandsandbeyond.nl\/?page_id=97"},"modified":"2025-03-31T11:26:13","modified_gmt":"2025-03-31T11:26:13","slug":"brand-architecture","status":"publish","type":"page","link":"https:\/\/brandsandbeyond.nl\/?page_id=97","title":{"rendered":"Brand Architecture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"97\" class=\"elementor elementor-97\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c13cf5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c13cf5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3bb680\" data-id=\"a3bb680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206394e elementor-widget elementor-widget-image\" data-id=\"206394e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"195\" src=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture-300x195.jpg\" class=\"attachment-medium size-medium wp-image-728\" alt=\"\" srcset=\"https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture-300x195.jpg 300w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture-768x498.jpg 768w, https:\/\/brandsandbeyond.nl\/wp-content\/uploads\/2019\/05\/Brand-Architecture.jpg 859w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6880c4b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6880c4b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71f2775d\" data-id=\"71f2775d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2344dc6c elementor-widget elementor-widget-text-editor\" data-id=\"2344dc6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b style=\"color: #33cccc; font-family: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">WHAT is a Brand Architecture?<\/span><\/span><\/b><\/h3><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A strategic way of organizing a brand to create clarity, synergies, and to provide guidance for current and future innovation<\/span><\/span><\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A Brand Architecture must start from your Purposeful Positioning<\/span><\/span><\/p><h3><span style=\"color: #33cccc;\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">WHY having a Brand Architecture?<\/span><\/span><\/b><\/span><\/h3><ul><li><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Clarifies<\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> &#8211; explains the brand and its portfolio to consumers and facilitates its navigation<\/span><\/span><\/li><li><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Gives direction<\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> &#8211; clarifies how the existing range and future innovations should be developed, launched and marketed<\/span><\/span><\/li><li><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aligns<\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> on priorities and investment<\/span><\/span><\/li><\/ul><p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Maximizes<\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> the company investment<\/span><\/span><\/p><p>\u00a0<\/p><h3><a href=\"http:\/\/brandsandbeyond.nl\/?page_id=67\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">BACK<\/span><\/span><\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WHAT is a Brand Architecture? A strategic way of organizing a brand to create clarity, synergies, and to provide guidance for current and future innovation A Brand Architecture must start from your Purposeful Positioning WHY having a Brand Architecture? Clarifies<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-97","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97"}],"version-history":[{"count":31,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":97269,"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=\/wp\/v2\/pages\/97\/revisions\/97269"}],"wp:attachment":[{"href":"https:\/\/brandsandbeyond.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}