Lissette works with you the full project.  She has access to a global network of experts and they will be included according to your project’s needs.

Lissette Zorrilla

Brands and Beyond Founder
 Based in the Netherlands 

Linkedin

MBA University of Virginia (Darden Business School)

25 years of marketing experience as both client and strategic consultant.

Main topics of expertise : brand purposeful positioning, growth strategy, brand architecture, and innovation.

Industry expertise :
B2C: FMCG | Food & Beverages | Pet Food | Confectionery | Financial Services | Pharma (OTC).
B2B2C: Food Ingredients | Wireless Telecommunications | Transportation | Home Furniture.

Types of brands touched : both iconic love brands and exciting startups for both B2C and B2B clients.

Companies that she has worked for as employee : Procter & Gamble, Adidas Group, Danone Early Life Nutrition, Kantar Consulting, and Brands & Beyond.

Geographical expertise : Latin America, Western Europe, Eastern Europe, and North America.

Our Global Network of Experts

We have access to a global network of more than 15 professionals that includes:

  • Marketing and market research experts with solid track record  experience

     

  • Background as both consultants and client

     

  • Deep expertise in: brand purposeful positioning, growth strategy, brand architecture, innovation, organizational development, trends understanding, and segmentation

     

  • Global geographic locations : Europe, USA and Latin America.