WHAT is a Purposeful Positioning?
How your brand will make a positive impact in consumers’ lives and society.
It must be relevant (touching a real tension in today’s society), differentiating, true to your brand, and future proof.
WHY having a Purposeful Positioning?
Consumer expect companies to contribute to today’s society.
A strong Purposeful Position:
- Guides – is the compass for company and brand decisions
- Fuels – inspires great innovation, communication and consistency
- Engages – gets stakeholders to positively interact with your brand
- Energizes – creates a sense of pride & commitment among employees
- Builds success – purpose lead companies over-perform those that are not
HOW to develop a Purposeful Positioning?
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