WHAT is a Growth Strategy?
The summary of objectives and strategic choices to grow your business.
Brands and Beyond can help you define your growth strategy at three levels :
- Portfolio Strategy – the strategy to grow a set of brands that expand across several categories
- Category Strategy – the strategy to grow your company business in one category by “playing” with one or more brands
- Brand Strategy – the strategy to grow one brand across one or more categories
WHY having a Growth Strategy?
- Guides – all activities should be in line with the objectives
- Maximizes potential– helps you define how to grow all brands in an orchestrated way
- Optimizes resources – investments should go to the strategic priorities
HOW to develop a Growth Strategy?
OUTPUT illustration
